A LOGO STORY

Meet “Snappy,” Cooler Bucket Hat Co’s “Bird-in-Hat”

Snappy is Cooler Bucket Hat’s “Bird in Hat” logo and a playful take on the provererb, “A bird in hand is worth more than two in the bush.” So what exactly does this mean? According to the internet (where all things are true), the following is illuminating:

The proverb traces its roots back centuries, with similar sentiments recorded as early as the 6th century B.C. and even found in the Bible (Ecclesiastes 6:9). The specific phrasing involving birds and bushes is most commonly linked to medieval falconry, where a prized falcon sitting safely on a handler's wrist was far more valuable than the mere chance of catching multiple wild prey hiding in the brush.

Basically, it means it is better to hold onto a smaller, guaranteed advantage than to risk losing it by pursuing a larger, uncertain reward.

We can extrapolate from this idiom that one Cooler Bucket Company’s “Bird in Hat” is worth more than two other Bush League hats.

PS - As a long time birdwatcher, Snappy is not a falcon, but probably some sort of finch.